Case Study: SEO Strategy for Movers and Packers Industry
Client Overview
A movers and packers company, operating from multiple cities across USA, wanted to increase their organic rankings and generate qualified leads through Google.com. They came to me through a strong reference of mine, and I offered them organic visibility on the maximum key phrases.
Challenges
Low Organic Traffic
The website only ranked on a few keywords.
Poor Local SEO
Organic appearance for local searches was weak
Weak On-Page SEO
Important keywords were missing in meta data and page content.
Technical SEO Issues
Low web page loading speed and images alt tag were missing.
Lack of Backlinks
Website was missing high authority backlinks.
SEO Strategy Implementation
1. Comprehensive SEO Audit
Technical Issues
Identified technical issues, including crawl errors and broken links.
Identifying Competitors
Analyzed competitors’ strategies to identify keyword gaps and backlink opportunities.
2. Keyword Research & Content Optimization:
Local Key Phrases
Optimized web pages with high intent key phrases and include more keywords with near me and nearby phrases.
Posts Strategy
Created blog posts with awareness content.
3. On-Page SEO Fixes
On-Page Implementation
Updated meta data, page content with local search key phrases.
Cross Linking
Created cross link among the web pages.
Schema markup
Fixing schema markup to better search and indexing.
4. Technical SEO Enhancements
Google Page Speed
Improved web pages speed and verified with Google Page Speed Insights.
Responsiveness
Fixed mobile usability issues.
5. Local SEO Optimization
GMB Profile
Adding citations for GMB profile page.
Citations
Ensured NAP (Name, Address, Phone) consistency across online directories.
Google Reviews
Collected and showcased customer reviews.
6. Link-Building Campaign
Make a list of popular and trusted websites in your industry that get good traffic and have strong authority. These are great places to get backlinks from.
Write helpful and interesting content like blog posts, infographics, or case studies that people will want to share and link to.
Reach out to well-known websites in your field and suggest writing articles for them. Make sure your article includes a natural link back to your website.
Look for broken links on other websites and suggest your own content as a good replacement. This helps them keep their site updated while giving you a backlink.
Results
60% Increase in Organic Traffic
Monthly visitors grew from 1200 to 3000.
40% Growth in Qualified Leads
Contact form submissions and calls increased significantly.
Top 3 Rankings
Achieved first-page rankings for high-intent local keywords.
Enhanced Local Visibility
Google Business Profile views and interactions increased by 70%.
Improved Site Speed
Page load time reduced from 4.5s to 1.4s.
Conclusion
Through a well-structured SEO strategy, we transformed the client’s online presence, making them a top choice for moving and packing services in their target locations. This case study illustrates how technical optimization, content strategy, and local SEO work together to drive growth and visibility for service-based businesses.I have proved the client with the right strategy that can make a difference in online visibility and lead generation. Local SEO might seem easy but it is the most challenging SEO game that needs proper understanding and experienced. With the help of my local SEO for tree Service Company, the client has not only gained online visibility but he has also gained more clients and tremendous public reviews.
Need similar SEO results for your moving company? Let’s discuss how we can help you achieve the same success.
Iftekhar Ahmed
CEO / digital marketing specialsit
If you’re not having fun with what you’re doing then you’re doing it wrong
