Case Study: Boosting Local SEO for a Tree Service Company
Objectives
This local SEO campaign helped the tree service company get more website visitors, show up higher in search results, and receive more customer questions. It shows how a good local SEO plan can help service businesses get noticed, bring in more customers, and build trust.
Challenges
A local tree service company faced several challenges with their visibility in search engine, Google i.e.
Low rankings in local search results
Low website traffic and conversion rates
Incomplete and inconsistent Google Business Profile information
Lack of optimized on-page SEO and localized content
Strategy and Implementation
1. Keyword Research and Content Optimization:
Researched and selected searchable local key phrases
Optimized content with searchable key phrases
Enhanced meta titles, descriptions, and headers with local SEO focus
2. Google Business Profile Optimization
GMB Citations
Updated business information (address, hours, services) for consistency
GMB Details
Added high-quality photos and service descriptions
Customers Reviews
Collected and responded to customer reviews promptly
3. Local Citations
Improve your local search rankings by listing your business on high-authority directories with accurate NAP (Name, Address, Phone) details.
Boost local visibility and credibility with consistent citations across platforms like Google My Business, Yelp, and industry-specific directories.
4. Technical SEO Improvements
Improved site speed and mobile responsiveness
Improved website structure and cross page linking
Enhanced local search visibility and schema markup techniques
5. Building Quality Backlinks
Leverage Guest Posting
Posted unique articles to reputable article directories
Directories and Listings
Submission to local directories for valuable backlinks.
Results
Organic Traffic
Increased by 65%
Website Inquiries
Boosted by 48%
Local Pack Rankings
Ranked in the top 3
GMB Profile Views
Increased by 75%
Customer Reviews
Achieved a 5-star rating with 50+ new reviews
Conclusion
I have proved the client with the right strategy that can make a difference in online visibility and lead generation. Local SEO might seem easy but it is the most challenging SEO game that needs proper understanding and experienced. With the help of my local SEO for tree Service Company, the client has not only gained online visibility but he has also gained more clients and tremendous public reviews.
Iftekhar Ahmed
CEO / digital marketing specialsit
If you’re not having fun with what you’re doing then you’re doing it wrong
