SEO Case Study: SEO Marketing for a Flooring Company
Client Overview
A flooring company approached for SEO marketing solutions. They have a professional website and willing to make online appearances for organic searches. As it is commonly known that if any flooring company has good online appearances they will continue to get great online sales without being worry to spend a penny to appear on top. I accepted the challenge and began my journey for the success.
Challenges
1. Low organic traffic and search engine visibility.
2. Poor website structure and slow loading speed.
3. Ineffective keyword strategy with a focus on generic terms.
4. Lack of optimized local SEO elements.
5. Low conversion rate due to poor on-page content and CTAs.
SEO Strategy Implementation
1. Technical SEO Audit & Fixes
Categorized headers for users to find their niche easily.
Changed head keywords searchable phrases.
Blocked tag pages to prevent duplication issues.
Implemented structured data to enhance SERPs appearance.
2. Keyword Research & Content Optimization
Identified high-intent and long-tail keywords.
Created blog posts with awareness content.
Optimized meta data and headers for niche targeting.
Wrote SEO friendly category content.
3. Local SEO Enhancements
Setup Google maps for organic appearances especially for near me and nearby keywords.
Acquired high-authority local citations and updated NAP.
Created citations to gain customers trust signals.
Create GMB pages for geo-targeting with different services.
4. Link Building & Authority Growth
Created valuable backlinks from articles directories, forums, and Q&A websites.
Created valuable and high PR backlinks from article directories.
Engaged in forums to gain customers trust for company’s humble online services.
Sorted customer’s issues in Q&A websites and pointed to client website.
5. Conversion Rate Optimization (CRO)
Redesigned home and category pages with clear CTAs.
Included customer’s testimonials at home and product pages.
Improved landing pages for better customer experiences.
Results
120% increase in organic traffic.
75% improvement in Google rankings for targeted keywords.
90% growth in local search visibility and map pack rankings.
3X increase in website-generated leads and inquiries.
70% decrease in bounce rate.
Conclusion
The SEO strategy transformed the flooring company’s online presence, making it a dominant player in its local market. The combination of technical improvements, keyword strategy, local SEO, and CRO led to significant organic growth and lead generation.
This case study highlights how an effective SEO strategy tailored to industry-specific needs can drive measurable success in a competitive market.
Iftekhar Ahmed
CEO / digital marketing specialsit
If you’re not having fun with what you’re doing then you’re doing it wrong
